Dr. Rahaf Murad
Dr. Rahaf Murad is a proud graduate of The University of Auckland with a Bachelors Degree of Optometry and Vision Science since 2002. Also she has achieved a post-graduate degree of Ocular Therapeutics in 2017 from the Australian College of Optometry. Moreover she consistently attend conferences and various lectures to stay updated with latest eye care research.
She has extensive, valuable experience in all scopes of optometry while working at various practices in Sydney before establishing her own independent clinic with her husband to serve and assist her local community. She has a particular interest in management of ocular eye diseases, ocular therapeutics, myopia control and dry eye disease studies and management. She is a member of Optometrist Association Australia since 2003.
About Smart Eye Care
Optical and optometry industries have changed enormously over the past decades due to many factors; one was the appearance of big optical chains in shopping centres and online stores. However, there were real concerns for people about the reliability of these places in satisfying their expected quality of eyecare and providing the promised service.
Dr. Rahaf Murad had worked as an optometrist for many years after graduation across Sydney for both big corporates and independent practices.
Despite the valuable experience she gained, the following limitations were recognised:
- People often were prescribed glasses with no useful prescriptions.
- There were often hidden fees behind the advertised appealing prices.
- Patients often reported getting quick eye examination with limited
attention to their ocular health.
- Overpriced designer frames and lenses with unsatisfactory quality.
- Deprived aftercare and maintenance service for optical products.
- No genuine repair service and people often were compelled to buy new pair of glasses to generate more sales, in favour of the retail businesses rather than the customers.
This was the insight behind the establishment of Smart Eyecare in 2012, when Rahaf and her husband Mahmoud decided to make a change in order to deliver authentic and reliable eyecare. Here, peoples’ eye health was the main priority, quality eyecare products were affordable and customer expectations were strived to be met.
In a matter of months, Smart Eyecare started to bloom and attracted many customers from Sydney and interstate NSW. People appreciated the true difference in genuine eyecare, friendly customer service and quality frames and lenses yet at competitive prices. Smart Eyecare continued to grow fast till this date, with word of mouth being the main factor of progress. Their mission is to deliver fulfilling eyecare for everyone, great products and accessible aftercare service.